How to launch a large website when the deadline was “yesterday”?

Ever been in this position? You’re gearing up for a major event — a high-stakes investor pitch, a conference, or a product launch. The excitement is real, but then reality hits:
❌ The project scope is massive, requiring months of work
❌ Content and messaging are still being finalized
❌ The design vision keeps evolving

So, what do you do?
Wait until everything is perfect? You’ll miss the critical launch moment.

Our approach — iterative launches through MVP.

We break the project into phases and launch the essentials first:
✔️ A homepage with clear positioning
✔️ Key sections highlighting core offerings
✔️ Essential contact forms and CTAs

This approach allows clients to present themselves on time, even if the full project is still in progress. Meanwhile, we continue working on scaling the website — adding pages, enhancing the design, and integrating additional features.

It’s better to launch 50% of an imperfect product on time than 100% of a perfect one too late.
MVP isn’t a compromise — it’s a strategic approach for adaptive growth. It gives brands the chance to test hypotheses, gather initial feedback, and improve the product on the go.